The FIX channel letter sign.

Great Business Signs: Why They’re Important, and How to Get One!

You are convinced that you are ready to open your first new business.  You’ve got the product, chosen the location, hired the staff, and… completely neglected to plan for a compelling new business sign.  No big deal, right?  Just call your cousin – – who is taking a graphic design class at the local community college.  Have your cousin work up a cool logo for you, then send the logo out to a handful of sign companies for bids.  Good plan, right?

Probably not.  On second thought… No.  It’s important to start your new small business off with a great sign, and it’s pretty unlikely your lack of planning is going to achieve the result you want.  So, how important is it that you get your new business sign right the first time?  Well, per the U.S. Bureau of Labor Statistics, about half of all small businesses don’t survive more than five years.  It’s best to get it right the first time.

Okay, so signs are a good idea.  How important?  Well, according to a study by FedEx Office, nearly 76% of consumers said they had entered a store they have never visited before, based on its signs.  Moreover, over two-thirds (68%) have made a purchase because a sign caught their eye.  Your small business sign can also lead to referral sales, with nearly three out of four consumers saying they have told someone about a store based simply on its signage.

“Obviously, signs are important, but what if I want to focus more of my advertising dollars on other forms of marketing?”  It’s a good idea to invest in multiple types of marketing.  However, on-premise signage should be a part of your overall advertising plan.  Per the Small Business Administration, the cost-per-thousand impressions rate for signage is much lower than other types of advertising, including radio, television, and print media.  And, your on-premise business sign just keeps working for you, 24 hours a day, 365 days a year.

Now that we’ve established the importance of a great, new business sign, how does a small business owner go about actually getting one?  Here are some key steps that will help guide you through the process, and help prevent mistakes.

 1. Start with a logo.

Many of the small business owners we meet with not only don’t have a working logo, but they also have no idea what they want their logo to look.  It’s relatively hard for a sign company to build a great sign for your new business if you don’t have a logo.  What personality do you want your brand or logo (and therefore your sign) to portray?  Healthy?  Rugged?  Stylish? Need some help?  Talk to a sign company – – most have at least one professional graphic designer on staff.

Note:  Consider also any space limitations.  For example, if you develop a “tall” logo (think Portrait instead of Landscape), how do you build a great new business sign for a sign area measuring 36” tall x 180” wide?  Hint:  It’s a good idea to have a “wide” and a “tall” version of your logo.

 

Aluminum pan sign for The Cupcake People

Aluminum Pan Sign with Dimensional Graphics for Cupcake People – Lawrenceville, GA

 

2. Study the Sign Criteria portion of your Lease document before you sign the lease.

Many lease documents contain provisions that are not current or are rigidly inflexible – – thereby limiting the type of sign you can install.  For example, the sign criteria in many leases contain specifics that are now almost obsolete.  For example, the sign criteria may require “channel letters with 9mm neon tubing,” when nearly all channel letter signs manufactured use LED illumination due to its energy efficiency.  Or, the sign criteria may dictate that all signs are a particular color (such as white), or a specific type (such as front-lit channel letters).  Read and ask questions before you sign.

3. Learn your local sign ordinance.

Nearly every municipality is going to require a sign permit for an exterior business sign.  So, before you start planning the design of your new business sign, educate yourself on the local sign ordinance.  Better to know what you are going to be allowed to do before you start design work, etc.  For example, in the City of Johns Creek, GA, the allowance for a wall sign is 5% of the area of the storefront (height x width).  So, a 20’ tall x 20’ wide building gets a 20 s.f. sign.  [(20’ x 20’) x .05].  In Gwinnett County, GA, the allowance is based on the Gross Building Space.  If your suite is 0-2,500 s.f., then you are allowed 36 s.f. of signage per building elevation.

If you are in the Atlanta area, go to the Resources page at www.bigmouthsigns.com for accurate sign ordinance information for a variety of local municipalities.  If you don’t find what you need there, you can usually find this information on your city or county website.  Look for a document called “Code of Ordinances,” often found in the “Planning and Zoning” section of the site.  Another great resource is Municode, which is a reference library of ordinances (including sign ordinances) for municipalities from around the country.

The FIX channel letter sign.

These combination-lit channel letters stand out in any crowd!

4. Educate yourself on sign types.

There are many different sign types.  Among internally-illuminated building or “wall” signs, there are channel letters (front-lit, reverse-lit, and combination-lit).  There are also light cabinets, which can have flat faces with vinyl graphics, or pan faces (which can have either cut vinyl graphics, or embossed graphics).  There are cabinets with metal faces that have been stencil-cut to allow for either pierce-cut graphics or push-thru graphics.  If you want to illuminate your sign externally, or if you don’t believe an illuminated sign is necessary, dimensional lettering is a popular choice – – either mounted directly to the building/wall or installed to the face of a flat substrate or an aluminum pan.  Regardless, it’s a good idea to spend some time studying your options before committing to a sign you might later regret.

 5. Take your time choosing your logo color. In the study called Impact of Color in Marketing, researchers noted that up to 90% of snap judgments made about products are based on color alone.    In an article in Entrepreneur.com, researchers also observed that it’s easy to make a mistake when it comes to color.  Red is a highly popular color when it comes to business signs.  For example, you want to open a dentistry office, and have chosen a sign with bold, bright red graphics.  Good idea?

According to research posted at Smallbiztrends, red “creates a sense of urgency… encourages appetite… stimulates the body, raising blood pressure and heart rate.”  Oh, and it makes people (who are maybe already a little queasy about going to the dentist) think about blood, which makes them think about… bleeding.  Never a fun thought when going to the dentist.  Ready for another example?  What color do you immediately think of when you think fresh, healthy food, or earth-friendly businesses?  Say, “Green.”  Or, you want to open a salon, and you want your new salon to cater to a more exclusive clientele.  You’ve always liked the color… yellow.

Per The Psychology of Colors in Marketing, yellow is “used to create a sense of anxiety that can draw in impulsive buyers and window shoppers.”  Yellow is commonly used for “Going Out of Business” events.  So, yellow might not be a good match.  What might be a better match?  Try purple, which researcher Joe Hallock claims in Colour Assignments is the second most-popular (23%) color (behind blue at 35%) for women.  Researchers have found that purple is “commonly associated with royalty, wisdom, and respect…”, and that it “stimulates problem-solving and creativity…”, and it is “frequently used to sell beauty and anti-aging products.”  Yellow, by the way, stands as the favorite color of 3% of women.

It’s important to note that color is too dependent on personal experiences to be generalized to the entire population.  Elements such as personal preferences, experiences, and upbringing can affect how an individual perceives color.  So, take the analysis with a grain of salt.  At the same time, don’t entirely ignore it – – there’s a reason Harley Davidson chose black and orange, for example, and there is a reason so many fast food restaurants use red and yellow.  Don’t just choose at random.  Put some thought into it.

That’s five essential tips that will help you get a great new business sign!  For more information on how you can jump-start your new business with a great sign, please give us a call at (770) 381-9300.

About Us

Big Mouth Signs is a full-service provider of all types of commercial business signs and school signs.  Located at 40 Rockbridge Road, Suite 200, in Lilburn, GA, we specialize in building signs, facility signs, lobby signs, and office signs.  Also, we are the #1 provider of electronic message displays for Gwinnett County Schools.  We can be reached by phone at 770-381-9300, or by email at info@bigmouthsigns.com.

  • Written by Big Mouth Signs, Inc.

Eye-Catching Facility Signage in Lilburn, GA for Parkview Football

Facility Signs - Room-Marker for Parkview Football

Facility Signs – Room-Marker for Parkview Football

If you’ve followed Georgia High School football for any significant portion of the last twenty or so years, then you are no doubt familiar with Parkview Football.  Parkview’s football history includes a dominating 46 game winning streak that ran from 2000 to 2003, culminating in three consecutive state championships in Georgia’s largest classification.  With four total state championship over the past twenty seasons, Parkview owns a lofty place among the top programs in recent Georgia High School football history.

This past fall, Parkview Football moved into their new fieldhouse.  Before the move, Head Coach Eric Godfree called on Big Mouth Signs to design and produce a series of facility signs that would serve as markers for the rooms in the new building.  This new fieldhouse includes a Varsity Locker Room, Freshman Locker Room, Head Coach’s Office, Assistant Coaches’ Office, Pro Room, Training Room, Multi-Purpose Room, and Equipment Room.

Before beginning a facility sign project, we feel it’s important to visit the site.  There are two primary reasons we insist on doing this.  First, we need to get a feel for the project.  Which colors should we use?  Which colors should we avoid?  For this project, Parkview’s school colors are orange and white.  However, blue has long been used as an accent color.  The second reason for performing a site visit has more to do with the physical characteristics of the building itself.  It’s important before designing a series of facility signs to include details as to the amount of space we have available for each sign.  How large does the text need to be for readability?  A site visit provides important information as to the best color choices, proper materials, and ideal mounting options.

Once the site visit was complete, several design concerns were made clear.  First, the new facility room-marker signage for Parkview Football would need to attractive, yet durable and economical.  Second, the background of each sign needed color.  Third, we needed to keep the signs simple, with an emphasis on the Parkview Panther paw logo.  Finally, we needed to keep the signs consistent both in size and design.

Facility Sign - Room-Marker for Parkview Football

Facility Sign – Room-Marker for Parkview Football

The next phase in the Big Mouth Signs process is the design process.  Working with the Parkview Football staff, we developed a design that consisted of 3/16” thick clear acrylic, with a digital print graphic applied to the second surface.  The digital graphic features an orange background in the primary school color, with a subdued or faded orange paw logo.  The graphic has a white paw graphic outlined in blue in the foreground, a nod to the white paw logo on the team’s orange helmet.  A layer of white vinyl would then serve to protect the printed graphic.  Finally, the text portion of the layout would consist of white raised lettering.  The end result was a clean look that immediately catches your eye.  The design approval came quickly, and we were ready for production and installation.

 

Big Mouth Signs appreciates the opportunity to serve the Parkview community.  The facility room marker signs were the most recent of many projects we’ve produced for Parkview High School, the Parkview Community School, and for a variety of Parkview booster organizations.  We also appreciate the opportunity to provide services to a variety of other Gwinnett County Schools, including the following;

  • Arcado Elementary School
  • Camp Creek Elementary School
  • Beaver Ridge Elementary School
  • Berkeley Lake Elementary School
  • Brookwood Elementary School
  • Corley Elementary School
  • Hopkins Elementary School
  • Jackson Elementary School
  • Kanoheda Elementary School
  • Knight Elementary School
  • Level Creek Elementary School
  • Mountain Park Elementary School
  • Mulberry Elementary School
  • Norton Elementary School
  • Patrick Elementary School
  • Peachtree Elementary School
  • Pharr Elementary School
  • Pinckneyville Elementary School
  • Rockbridge Elementary School
  • Sycamore Elementary School
  • Taylor Elementary School
  • Woodward Mill Elementary School
  • Berkmar Middle School
  • Duluth Middle School
  • Five Forks Middle School
  • Lilburn Middle School
  • Louise Radloff Middle School
  • Northbrook Middle School
  • Richards Middle School
  • Sweetwater Middle School
  • Trickum Middle School
  • Twin Rivers Middle School
  • Archer High School
  • Berkmar High School
  • Central Gwinnett High School
  • Collins Hill High School
  • Discovery High School
  • Duluth High School
  • Grayson High School
  • Gwinnett School of Math, Science & Technology
  • Lanier High School
  • Shiloh High School
  • South Gwinnett High School

About Us

Big Mouth Signs is a full-service provider of all types of commercial business signs and school signs.  Located at 40 Rockbridge Road, Suite 200, in Lilburn, GA, we specialize in building signs, facility signs, lobby signs, and office signs.  In addition, we are the #1 provider of electronic message displays for Gwinnett County Schools.  We can be reached by phone at 770-381-9300, or by email at info@bigmouthsigns.com.

 

– Written by Big Mouth Signs, Inc.

Post & Panel Signs 101: Get to Know the Options in Atlanta, GA

Apartment & HOA - Mission VIlla - Post and Panel Sign

Post & Panel Signs 101:  Get to Know the Options in Atlanta, GA

By definition, a sign is “an object, quality, or event whose presence or occurrence indicates the probable presence or occurrence of something else”.  That “something else” could be just about anything; a building or group of buildings such as a business, apartment complex, or industrial property.  It could be an event or special occasion, such as a Grand Opening, an Open House, a concert, or a competition.  It could be a promotion, such as an offer to sell, to lease, or to buy, such as a “Property for Sale” real estate sign.  Whatever the situation or need, there’s probably a Post and Panel solution that makes sense.

Post and Panel signs are a popular sign choice for a variety of reasons; 

  • Economical: Post and Panel signs are very economical!  Big Mouth Signs can build your new Post and Panel sign using a wide variety of long-lasting and durable materials to fit almost any budget!
  • Great Value: Post and Panel signs offer great value!  Many of our Post and Panel solutions can be easily modified or re-purposed.  It’s easy to change the size or shape of the sign panel, add or remove a rider, or change the content.
  • Versatility: Post and Panel signs are extremely versatile!  There are Post and Panel sign solutions with one, two, and three post options in an array of materials, shapes, and sizes.  Big Mouth Signs can customize your Post and Panel to achieve a wide variety of looks – – from simple to elegant.
  • Quick Turnaround: Post and Panel signs don’t take long to build!  If fast turnaround is essential, then a post and panel sign might be the answer!  Big Mouth Signs can produce many of our Post and Panel sign solutions in one week or less.

 Economy Options:

At Big Mouth Signs, we recognize the need for low-cost, quick-turnaround signage for events, promotions, building identification, and directional signage.  We offer economical sign material options ranging from 10mm corrugated plastic (coroplast) to plywood/MDO, to aluminum composite materials in a variety of thicknesses.  Our low-cost post options include pressure-treated wood posts (both painted and unpainted), and PVC posts and post sleeves.  We offer full-color digital graphics, cut vinyl graphics, and changeable-letter sign options at prices that will make you smile!

Post & Panel - Rreef

Post and Panel Sign with Rider

Post and Panel Sign

V-shape Post and Panel Sign

Post and Panel Directional Sign

 

 

 

 

 

 

Mid-Range Options:

If you’re looking for a sign that’s going to look great longer term, then you’ll want to consider stepping up in materials.  For a more permanent sign, we offer Post and Panel signs with aluminum post options in a variety of shapes and sizes; round, square, and triangular.  These posts are available in raw finish aluminum, or aluminum that has been painted or powder coated.  Sign panel options include composite metal panels with vinyl or digital graphics in a variety of panel thicknesses.  Sign systems that utilize fabricated posts and extrusions are an excellent way to get a great-looking sign that represents a great value.

Post and Panel Sign – Building ID Sign

Post and Panel Sign – Property Directional

Post Panel Sign – Building ID

Post and Panel Sign – Property Directional

 

 

 

 

 

 

 

 

Premium Options:

For an upscale look, you can count on Big Mouth Signs to be your go-to source for high-quality Post and Panel sign solutions.  We offer an outstanding selection of exceptional Post and Panel sign options.  Our post options are available in a variety of sizes, and we carry a wide array of available decorative bases, sign brackets, and finials.  Panel options include router-engraved HDU or PVC, sandblasted HDU, custom panels with dimensional or 3D graphics and lettering, panels with changeable slat systems.

 

Post & Panel - Charleston Place

Post and Panel Sign – Property Directional

Post & Panel - Riverbend

Post and Panel Sign – Property Directional

Post and Panel SIgn – Business ID

Post & Panel - Oral & Facial

Post and Panel Sign – Building ID

Post & Panel - 263 Shannon Way

Post and Panel – Directory Sign

 

 

 

 

 

 

 

 

 

 

Post and Panel Sign Types and Uses:

  • Architectural Display Systems
  • Architectural Signs
  • Banner Frames
  • Banner Poles and Brackets
  • Monument Signs
  • Building I.D. Signs
  • Campus Signs
  • Community Reader Boards
  • Corporate I.D. Signs
  • Directional Signs
  • Directory Signs
  • Interpretive Displays
  • Kiosk Signs
  • Map Signs
  • Property Signs
  • Real Estate Signs
  • Resort Signs
  • Retail Store Signs
  • Slat Sign Systems
  • Traffic Signs
  • Yard Arm Signs
  • Wayfinding Signs

About Us

Big Mouth Signs is located in Lilburn, GA.  We specialize in post and panel signs, monument signs, and exterior building signs.   Thank you for reading this post.  We hope you have found it useful and informative.  Our service area includes;

Metro Atlanta

  • Fulton County, including Alpharetta, Milton, Roswell, Sandy Springs, Johns Creek
  • Forsyth County, including Cumming
  • Gwinnett County, including Norcross, Peachtree Corners, Lilburn, Snellville, Lawrenceville, Sugar Hill, Duluth, Buford, Suwanee, Berkeley Lake, Dacula, Grayson, Suwanee, Hamilton Mill
  • Dekalb County, including Atlanta, Decatur, Dunwoody, Chamblee, Doraville, Clarkston, Avondale Estates, Stone Mountain, Pine Lake, Lithonia
  • Rockdale County, including Conyers

We can be reached for a free Post and Panel sign consultation by calling 770-381-9300 or by clicking here.

Compelling Vehicle Graphics in Atlanta, GA for Five Star Shredding

Vehicle Graphics - 5 Star Shredding (2)

For many businesses, your office is your trunk, or the passenger seat.  Your secretary or personal assistant is your cell phone, tablet, or laptop.  You don’t have a store front; you have a garage.  Or your business is located in an industrial park or business park with little to no street-side exposure.  You have a website, but are wondering what else makes sense in terms of promoting your business?  You want to promote your business, but, like most business owners, you have to pay attention to the costs!  It can be difficult to make the right decisions!

Research

Driving Revenues, a Washington-based vehicle advertising firm, did a study to determine the cost effectiveness of a variety of advertising mediums.  The basis of their study was if a business owner were to invest $20,000 in each of a variety of advertising mediums, what would their money buy?

  • Vehicle Signage: 4 million impressions in a 12-month period, using 10 VW Bugs that have been wrapped (at a cost of $2,000 each).
  • Radio: 900,000 listeners over 6 weeks with 10 to 12 thirty second spots.
  • Direct Mail: Reaches 20,000 names with one post card mailer.
  • Value-Pak: 6 Drops of 100,000 address per drop, and you are one of many advertisers in the packet.
  • Billboard: 700,000 impressions in one month.

After analyzing the results of the study, Autowraps owner Daniel Shifrin states that there is no other form of advertising for which small businesses can achieve the cost per impression of vehicle wrapping.  In today’s economy, that’s important information when you are trying to grow your business.

Conclusions

The evidence is clear – – vehicle graphics make sense.  Vehicle wraps and Vehicle Graphics score high among all advertising mediums in brand recognition and message retention.  For businesses in the Metro Atlanta area, vehicle wraps make even more sense!  According to a recent report by the Metropolitan Policy Program at the Brookings Institute, Atlanta commuters own the dubious distinction of having the longest daily commutes in the nation at 12.8 miles.  So, how many vehicles are travelling Atlanta roads and highways on a typical day?  For major metropolitan areas, traffic count information is easy to find.  According to the Georgia Department of Transportation, 2014 traffic counts at the intersection of Highway 78 and Hugh Howell Road average 87,500 vehicles per day.  Traffic counts on I-85, between Indian Trail Road and Jimmy Carter averaged 278,362 vehicles per day.   On GA-400, near the Fulton/Dekalb County line, traffic counts average 199,000 vehicles per day.  That’s a lot of exposures!

Options

At Big Mouth Signs, we understand that many small business owners aren’t going to wake up one morning and decide to pay $20,000 to wrap ten vehicles.  Instead, start with one vehicle.  A vehicle wrap will typically cost somewhere between $1,500 and $4,000 – – depending on wrap area, and the complexity of the installation.  A vehicle wrap produced using quality materials from manufacturers such as 3M, Oracal, Avery, Arlon, or MacTac will last up to 5 years with professional installation and good care.  That’s pennies per exposure.  If a wrap is out of your budget, then consider vehicle lettering or a partial wrap.  A service vehicle (car, pickup truck or van) will typically cost somewhere around $300 to $1,200 for vinyl lettering.

About Us

Big Mouth Signs is full-service sign company.  Our studio is located at 40 Rockbridge Road in Lilburn, GA, in the Rockbridge Industrial Park.  We specialize in quality vehicle graphics for service vehicles and trucks, including full wraps, partial wraps, and computer-cut vinyl graphics for cars, trucks, and vans.  Our designers will work with you to develop a design that you can be proud of, and one that will you’re your business get noticed.  For vehicle wrap installations, we utilize the skills of a nationally-recognized installation specialist, so you know your wrap will be done right the first time.  Vehicle wraps and vehicle graphic installations can be done at our convenient covered facility, so weather is never an issue.  To learn more about our vehicle graphic and vehicle wrap packages, please give us a call or complete one of our web forms.

Our service area includes;

  • Metro Atlanta
  • Fulton County, including Alpharetta, Milton, Roswell, Sandy Springs, Johns Creek
  • Forsyth County, including Cumming
  • Gwinnett County, including Norcross, Peachtree Corners, Lilburn, Snellville, Lawrenceville, Sugar Hill, Duluth, Buford, Suwanee, Berkeley Lake, Dacula, Grayson, Suwanee, Hamilton Mill
  • Dekalb County, including Atlanta, Decatur, Dunwoody, Chamblee, Doraville, Clarkston, Avondale Estates, Stone Mountain, Pine Lake, Lithonia
  • Rockdale County, including Conyers

– Written by Big Mouth Signs.

Vehicle Graphics - 5 Star Shredding - Vinyl Graphics

Computer-Cut Vinyl Graphics for 5 Star Shredding

Vehicle Graphics - 5 Star Shredding - Full Wrap

Vehicle Wrap – Back Door Area for 5 Star Shredding

Vehicle Graphics - 5 Star Shredding - Full Wrap 2

Vehicle Wrap for 5 Star Shredding

Vehicle Graphics - 5 Star Shredding - Full Wrap 3

Vehicle Wrap for 5 Star Shredding

Channel Letter Sign Re-branding Project in Atlanta, GA for Pearle Vision

Channel Letter Sign Re-Branding Project in Atlanta, GA for Pearle Vision

In September of 2013, after more than fifty years as an icon in the eye care industry, Pearle Vision announced a completely remodeled store design and new brand logo.  The unveiling of the branding plan included significant changes to the brand color palette and a new brand logo.  Parent company Luxottica Retail of Mason, OH unveiled the new branding plan with an announcement at their licensing conference in April of 2013.  As franchise renewal agreements were signed, new remodels were scheduled.  From there, the transition from the old Pearle Vision to the new was on!  Storefront and interior signage would need to be transformed!

Pearle Vision was founded in 1961 by Dr. Stanley Pearle, with a vision to provide “the convenience and expert guidance of an eye care professional right in your neighborhood”.  From that humble beginning in Savannah, GA, Pearle Vision has grown to include more than 610 optical centers, providing on-site prescription eyeglass fulfillment and the “biggest selection of designer frames in town.”  The new brand logo represents a fresh look, while still reflecting on the company’s heritage.

The re-branding process for the Pearle Vision locations in Metro Atlanta began roughly 4-6 months later at the Canton Mill Shopping Center.  When it came time to begin transitioning the Canton location, the local franchisee chose Big Mouth Signs for their help and expertise in storefront signage and interior graphics.  Project specification documents were issued and the site visit process was initiated, followed by the sign permit process and consultation with the property management.  The conversion plans called for front-lit channel letters (direct-mounted to the building façade), with a new eyeglass logo and dimensional lettering “Est. 1961” of flat-cut aluminum for the store exterior.  The store interior would receive new translucent vinyl window and wall graphics, as well as a custom-built aluminum logo sign cabinet.

In addition to the Canton location, we’ve completed projects for the Pearle Vision optical centers in Gainesville, GA, Cartersville, GA, and Austell, GA, with preliminary plans in place for several additional locations.  So why – – with more than 670 sign companies in the Atlanta area – – did Pearle Vision choose  Big Mouth Signs?  We like to think the answer has everything to do with history.  Big Mouth Signs has developed a reputation for excellent customer service.  We conduct site visits to make sure the building dimensions are accurate.  We handle our own permitting, to insure a smooth permit process with minimal delays.  We use only the best materials, and we follow specs to the letter.  If you are old enough, you might remember the TV spots that featured a red-headed, freckle-faced boy, maybe around seven or eight years old, striking out as his father watched from the bleachers?  Dad saved the day by taking his son to Pearle Vision, music playing in the background, with the words, “Nobody cares for eyes more than Pearle”.  We like to think that’s the kind of sign company Pearle Vision was looking for, a company that would treat each optical center like their sign project was the most important one they were working on.  Maybe we are your kind of sign company too…

 

Channel Letters - Pearle Vision - Canton 5

Front-Lit Channel Letters: Pearle Vision – Canton, GA

Channel Letters - Pearle Vision - Cartersville

Front-Lit Channel Letters: Pearle Vision – Cartersville, GA

Post & Panel - Pearle Vision - 2

Post and Panel Sign: Pearle Vision – Canton, GA

 

 

 

 

 

 

 

 

 

 

Big Mouth Signs is located in Lilburn, GA and specializes in external storefront signs and building signs, including front-lit and reverse-lit custom channel letters signs.   Our service area includes;

Metro Atlanta

  • Fulton County, including Alpharetta, Milton, Roswell, Sandy Springs, Johns Creek
  • Forsyth County, including Cumming
  • Gwinnett County, including Norcross, Peachtree Corners, Lilburn, Snellville, Lawrenceville, Sugar Hill, Duluth, Buford, Suwanee, Berkeley Lake, Dacula, Grayson, Suwanee, Hamilton Mill
  • Dekalb County, including Atlanta, Decatur, Dunwoody, Chamblee, Doraville, Clarkston, Avondale Estates, Stone Mountain, Pine Lake, Lithonia
  • Rockdale County, including Conyers

We can be reached for a free channel letter sign or business sign consultation by calling 770-381-9300 or clicking here.

 

Old is New Storefront Sign in Atlanta, GA for The Cupcake People

Reverse Aluminum Pan Sign with PVC Dimensional Graphics

Reverse Aluminum Pan Sign with PVC Dimensional Graphics

When it comes to storefront signs, both sign companies and their clients often have a tendency to over complicate things.  In a quest to capture the end-user’s attention, the common strategies are, “Make it bigger”, “Make it brighter”, and “Make it more unique”.  Is bigger and brighter necessarily better?  Is a big, bright, unique sign the best sign for your business?  “The simple things in life…”  Google those five words and you’ll find a variety of websites, a large handful of quotes, and a couple of Country songs.  You’ll also find some truth – – sometimes, simple is better.

“The Cupcake People” is the name of an Atlanta-area purveyor of cupcakes, aka, a “cupcakery”.  Founded in 2008, The Cupcake People had started with a “red KitchenAid mixer and the love of baking…”  Today, their one location has grown to three, and their menu now includes 58 flavors.  (Try the “Pancakes and Bacon”.  It’s ummm… “pretty good”).    The first location that The Cupcake People opened was near the Sugarloaf Mills Mall in Lawrenceville, and it featured a set of front-lit channel letters for the storefront sign.  However, when The Cupcake People were opening their second store location at 1245 Caroline Street in Atlanta’s Edgewood Retail District, the Master Plan for the retail development required that storefront or “tenant identification signs” may NOT be internally illuminated.  External illumination – – such as by goose-neck lights – – was not only authorized, it was required.  With a tight restriction on the size of the sign, “Big and Bright” wasn’t in the cards.

In order for a storefront sign to be effective, it needs to do a great job of communicating your business message.  It also needs to help tell a story about the product or service that’s waiting inside the front door – – Gourmet cupcakes, made by people committed to producing the very best cupcakes you can buy.  Our goal with this sign was to use the sign to tell a message beyond “Buy cupcakes here.”  Instead, we wanted the sign to talk… send a quiet message as to the type of quality… reflect on the people behind the product… We felt it was important that the sign “fit” the storefront, as if it “blends in” rather than “sits on”.  The entire message is conveyed in two words – – one PMS chocolate brown #476, the other PMS hot pink #214.  White background with goose-neck lighting.  The sign fits the architecture of the building, and the personality of the company.  Mission accomplished.  Simple and effective, and one of my favorite signs we’ve ever done.

Storefront signs are typically a long-term commitment to a specific medium for communicating your business message to your potential customers.  Getting it right the first time is key to your business success.  Getting it wrong the first time is both damaging and expensive.  A great storefront sign adds value.  A great storefront sign actually helps sell the product.  It’s important to understand that in an environment where it seems like bigger and brighter and more complicated is the common direction, sometimes simple is the best way to go.

Written by Big Mouth Signs, Inc. – Lilburn, GA.