Channel Letter Sign Re-branding Project in Atlanta, GA for Pearle Vision

Channel Letter Sign Re-Branding Project in Atlanta, GA for Pearle Vision

In September of 2013, after more than fifty years as an icon in the eye care industry, Pearle Vision announced a completely remodeled store design and new brand logo.  The unveiling of the branding plan included significant changes to the brand color palette and a new brand logo.  Parent company Luxottica Retail of Mason, OH unveiled the new branding plan with an announcement at their licensing conference in April of 2013.  As franchise renewal agreements were signed, new remodels were scheduled.  From there, the transition from the old Pearle Vision to the new was on!  Storefront and interior signage would need to be transformed!

Pearle Vision was founded in 1961 by Dr. Stanley Pearle, with a vision to provide “the convenience and expert guidance of an eye care professional right in your neighborhood”.  From that humble beginning in Savannah, GA, Pearle Vision has grown to include more than 610 optical centers, providing on-site prescription eyeglass fulfillment and the “biggest selection of designer frames in town.”  The new brand logo represents a fresh look, while still reflecting on the company’s heritage.

The re-branding process for the Pearle Vision locations in Metro Atlanta began roughly 4-6 months later at the Canton Mill Shopping Center.  When it came time to begin transitioning the Canton location, the local franchisee chose Big Mouth Signs for their help and expertise in storefront signage and interior graphics.  Project specification documents were issued and the site visit process was initiated, followed by the sign permit process and consultation with the property management.  The conversion plans called for front-lit channel letters (direct-mounted to the building façade), with a new eyeglass logo and dimensional lettering “Est. 1961” of flat-cut aluminum for the store exterior.  The store interior would receive new translucent vinyl window and wall graphics, as well as a custom-built aluminum logo sign cabinet.

In addition to the Canton location, we’ve completed projects for the Pearle Vision optical centers in Gainesville, GA, Cartersville, GA, and Austell, GA, with preliminary plans in place for several additional locations.  So why – – with more than 670 sign companies in the Atlanta area – – did Pearle Vision choose  Big Mouth Signs?  We like to think the answer has everything to do with history.  Big Mouth Signs has developed a reputation for excellent customer service.  We conduct site visits to make sure the building dimensions are accurate.  We handle our own permitting, to insure a smooth permit process with minimal delays.  We use only the best materials, and we follow specs to the letter.  If you are old enough, you might remember the TV spots that featured a red-headed, freckle-faced boy, maybe around seven or eight years old, striking out as his father watched from the bleachers?  Dad saved the day by taking his son to Pearle Vision, music playing in the background, with the words, “Nobody cares for eyes more than Pearle”.  We like to think that’s the kind of sign company Pearle Vision was looking for, a company that would treat each optical center like their sign project was the most important one they were working on.  Maybe we are your kind of sign company too…

 

Channel Letters - Pearle Vision - Canton 5

Front-Lit Channel Letters: Pearle Vision – Canton, GA

Channel Letters - Pearle Vision - Cartersville

Front-Lit Channel Letters: Pearle Vision – Cartersville, GA

Post & Panel - Pearle Vision - 2

Post and Panel Sign: Pearle Vision – Canton, GA

 

 

 

 

 

 

 

 

 

 

Big Mouth Signs is located in Lilburn, GA and specializes in external storefront signs and building signs, including front-lit and reverse-lit custom channel letters signs.   Our service area includes;

Metro Atlanta

  • Fulton County, including Alpharetta, Milton, Roswell, Sandy Springs, Johns Creek
  • Forsyth County, including Cumming
  • Gwinnett County, including Norcross, Peachtree Corners, Lilburn, Snellville, Lawrenceville, Sugar Hill, Duluth, Buford, Suwanee, Berkeley Lake, Dacula, Grayson, Suwanee, Hamilton Mill
  • Dekalb County, including Atlanta, Decatur, Dunwoody, Chamblee, Doraville, Clarkston, Avondale Estates, Stone Mountain, Pine Lake, Lithonia
  • Rockdale County, including Conyers

We can be reached for a free channel letter sign or business sign consultation by calling 770-381-9300 or clicking here.

 

Old is New Storefront Sign in Atlanta, GA for The Cupcake People

Reverse Aluminum Pan Sign with PVC Dimensional Graphics

Reverse Aluminum Pan Sign with PVC Dimensional Graphics

When it comes to storefront signs, both sign companies and their clients often have a tendency to over complicate things.  In a quest to capture the end-user’s attention, the common strategies are, “Make it bigger”, “Make it brighter”, and “Make it more unique”.  Is bigger and brighter necessarily better?  Is a big, bright, unique sign the best sign for your business?  “The simple things in life…”  Google those five words and you’ll find a variety of websites, a large handful of quotes, and a couple of Country songs.  You’ll also find some truth – – sometimes, simple is better.

“The Cupcake People” is the name of an Atlanta-area purveyor of cupcakes, aka, a “cupcakery”.  Founded in 2008, The Cupcake People had started with a “red KitchenAid mixer and the love of baking…”  Today, their one location has grown to three, and their menu now includes 58 flavors.  (Try the “Pancakes and Bacon”.  It’s ummm… “pretty good”).    The first location that The Cupcake People opened was near the Sugarloaf Mills Mall in Lawrenceville, and it featured a set of front-lit channel letters for the storefront sign.  However, when The Cupcake People were opening their second store location at 1245 Caroline Street in Atlanta’s Edgewood Retail District, the Master Plan for the retail development required that storefront or “tenant identification signs” may NOT be internally illuminated.  External illumination – – such as by goose-neck lights – – was not only authorized, it was required.  With a tight restriction on the size of the sign, “Big and Bright” wasn’t in the cards.

In order for a storefront sign to be effective, it needs to do a great job of communicating your business message.  It also needs to help tell a story about the product or service that’s waiting inside the front door – – Gourmet cupcakes, made by people committed to producing the very best cupcakes you can buy.  Our goal with this sign was to use the sign to tell a message beyond “Buy cupcakes here.”  Instead, we wanted the sign to talk… send a quiet message as to the type of quality… reflect on the people behind the product… We felt it was important that the sign “fit” the storefront, as if it “blends in” rather than “sits on”.  The entire message is conveyed in two words – – one PMS chocolate brown #476, the other PMS hot pink #214.  White background with goose-neck lighting.  The sign fits the architecture of the building, and the personality of the company.  Mission accomplished.  Simple and effective, and one of my favorite signs we’ve ever done.

Storefront signs are typically a long-term commitment to a specific medium for communicating your business message to your potential customers.  Getting it right the first time is key to your business success.  Getting it wrong the first time is both damaging and expensive.  A great storefront sign adds value.  A great storefront sign actually helps sell the product.  It’s important to understand that in an environment where it seems like bigger and brighter and more complicated is the common direction, sometimes simple is the best way to go.

Written by Big Mouth Signs, Inc. – Lilburn, GA.