For many businesses, your office is your trunk, or the passenger seat. Your secretary or personal assistant is your cell phone, tablet, or laptop. You don’t have a store front; you have a garage. Or your business is located in an industrial park or business park with little to no street-side exposure. You have a website, but are wondering what else makes sense in terms of promoting your business? You want to promote your business, but, like most business owners, you have to pay attention to the costs! It can be difficult to make the right decisions!
Driving Revenues, a Washington-based vehicle advertising firm, did a study to determine the cost effectiveness of a variety of advertising mediums. The basis of their study was if a business owner were to invest $20,000 in each of a variety of advertising mediums, what would their money buy?
- Vehicle Signage: 4 million impressions in a 12-month period, using 10 VW Bugs that have been wrapped (at a cost of $2,000 each).
- Radio: 900,000 listeners over 6 weeks with 10 to 12 thirty second spots.
- Direct Mail: Reaches 20,000 names with one post card mailer.
- Value-Pak: 6 Drops of 100,000 address per drop, and you are one of many advertisers in the packet.
- Billboard: 700,000 impressions in one month.
After analyzing the results of the study, Autowraps owner Daniel Shifrin states that there is no other form of advertising for which small businesses can achieve the cost per impression of vehicle wrapping. In today’s economy, that’s important information when you are trying to grow your business.
The evidence is clear – – vehicle graphics make sense. Vehicle wraps and Vehicle Graphics score high among all advertising mediums in brand recognition and message retention. For businesses in the Metro Atlanta area, vehicle wraps make even more sense! According to a recent report by the Metropolitan Policy Program at the Brookings Institute, Atlanta commuters own the dubious distinction of having the longest daily commutes in the nation at 12.8 miles. So, how many vehicles are travelling Atlanta roads and highways on a typical day? For major metropolitan areas, traffic count information is easy to find. According to the Georgia Department of Transportation, 2014 traffic counts at the intersection of Highway 78 and Hugh Howell Road average 87,500 vehicles per day. Traffic counts on I-85, between Indian Trail Road and Jimmy Carter averaged 278,362 vehicles per day. On GA-400, near the Fulton/Dekalb County line, traffic counts average 199,000 vehicles per day. That’s a lot of exposures!
At Big Mouth Signs, we understand that many small business owners aren’t going to wake up one morning and decide to pay $20,000 to wrap ten vehicles. Instead, start with one vehicle. A vehicle wrap will typically cost somewhere between $1,500 and $4,000 – – depending on wrap area, and the complexity of the installation. A vehicle wrap produced using quality materials from manufacturers such as 3M, Oracal, Avery, Arlon, or MacTac will last up to 5 years with professional installation and good care. That’s pennies per exposure. If a wrap is out of your budget, then consider vehicle lettering or a partial wrap. A service vehicle (car, pickup truck or van) will typically cost somewhere around $300 to $1,200 for vinyl lettering.
Big Mouth Signs is full-service sign company. Our studio is located at 40 Rockbridge Road in Lilburn, GA, in the Rockbridge Industrial Park. We specialize in quality vehicle graphics for service vehicles and trucks, including full wraps, partial wraps, and computer-cut vinyl graphics for cars, trucks, and vans. Our designers will work with you to develop a design that you can be proud of, and one that will you’re your business get noticed. For vehicle wrap installations, we utilize the skills of a nationally-recognized installation specialist, so you know your wrap will be done right the first time. Vehicle wraps and vehicle graphic installations can be done at our convenient covered facility, so weather is never an issue. To learn more about our vehicle graphic and vehicle wrap packages, please give us a call or complete one of our web forms.
Our service area includes;
- Metro Atlanta
- Fulton County, including Alpharetta, Milton, Roswell, Sandy Springs, Johns Creek
- Forsyth County, including Cumming
- Gwinnett County, including Norcross, Peachtree Corners, Lilburn, Snellville, Lawrenceville, Sugar Hill, Duluth, Buford, Suwanee, Berkeley Lake, Dacula, Grayson, Suwanee, Hamilton Mill
- Dekalb County, including Atlanta, Decatur, Dunwoody, Chamblee, Doraville, Clarkston, Avondale Estates, Stone Mountain, Pine Lake, Lithonia
- Rockdale County, including Conyers
– Written by Big Mouth Signs.