Channel Letter Sign Re-Branding Project in Atlanta, GA for Pearle Vision
In September of 2013, after more than fifty years as an icon in the eye care industry, Pearle Vision announced a completely remodeled store design and new brand logo. The unveiling of the branding plan included significant changes to the brand color palette and a new brand logo. Parent company Luxottica Retail of Mason, OH unveiled the new branding plan with an announcement at their licensing conference in April of 2013. As franchise renewal agreements were signed, new remodels were scheduled. From there, the transition from the old Pearle Vision to the new was on! Storefront and interior signage would need to be transformed!
Pearle Vision was founded in 1961 by Dr. Stanley Pearle, with a vision to provide “the convenience and expert guidance of an eye care professional right in your neighborhood”. From that humble beginning in Savannah, GA, Pearle Vision has grown to include more than 610 optical centers, providing on-site prescription eyeglass fulfillment and the “biggest selection of designer frames in town.” The new brand logo represents a fresh look, while still reflecting on the company’s heritage.
The re-branding process for the Pearle Vision locations in Metro Atlanta began roughly 4-6 months later at the Canton Mill Shopping Center. When it came time to begin transitioning the Canton location, the local franchisee chose Big Mouth Signs for their help and expertise in storefront signage and interior graphics. Project specification documents were issued and the site visit process was initiated, followed by the sign permit process and consultation with the property management. The conversion plans called for front-lit channel letters (direct-mounted to the building façade), with a new eyeglass logo and dimensional lettering “Est. 1961” of flat-cut aluminum for the store exterior. The store interior would receive new translucent vinyl window and wall graphics, as well as a custom-built aluminum logo sign cabinet.
In addition to the Canton location, we’ve completed projects for the Pearle Vision optical centers in Gainesville, GA, Cartersville, GA, and Austell, GA, with preliminary plans in place for several additional locations. So why – – with more than 670 sign companies in the Atlanta area – – did Pearle Vision choose Big Mouth Signs? We like to think the answer has everything to do with history. Big Mouth Signs has developed a reputation for excellent customer service. We conduct site visits to make sure the building dimensions are accurate. We handle our own permitting, to insure a smooth permit process with minimal delays. We use only the best materials, and we follow specs to the letter. If you are old enough, you might remember the TV spots that featured a red-headed, freckle-faced boy, maybe around seven or eight years old, striking out as his father watched from the bleachers? Dad saved the day by taking his son to Pearle Vision, music playing in the background, with the words, “Nobody cares for eyes more than Pearle”. We like to think that’s the kind of sign company Pearle Vision was looking for, a company that would treat each optical center like their sign project was the most important one they were working on. Maybe we are your kind of sign company too…
Big Mouth Signs is located in Lilburn, GA and specializes in external storefront signs and building signs, including front-lit and reverse-lit custom channel letters signs. Our service area includes;
Metro Atlanta
- Fulton County, including Alpharetta, Milton, Roswell, Sandy Springs, Johns Creek
- Forsyth County, including Cumming
- Gwinnett County, including Norcross, Peachtree Corners, Lilburn, Snellville, Lawrenceville, Sugar Hill, Duluth, Buford, Suwanee, Berkeley Lake, Dacula, Grayson, Suwanee, Hamilton Mill
- Dekalb County, including Atlanta, Decatur, Dunwoody, Chamblee, Doraville, Clarkston, Avondale Estates, Stone Mountain, Pine Lake, Lithonia
- Rockdale County, including Conyers
We can be reached for a free channel letter sign or business sign consultation by calling 770-381-9300 or clicking here.
