Digital video displays are an effective tool in indoor marketing. They are frequently displayed in lobby areas. They’re also used as directories in office towers, shopping malls, and government buildings. They are even being installed as menu boards in fast food restaurants. Here’s a brief list of just a few of the places that digital video displays make great sense:
- Upload featured menu items that can be changed based on day, time, audience, weather, etc.
- Make price changes immediately, and without incurring high printing costs
- Up-sell add on items such as desserts and promotional items by presenting a visual image to generate interest
Financial Industry:
- List new programs featuring loans, CD, credit card, and mortgage rates
- Educate your customers on any new policy changes, financial news, etc.
- Offer savings and investment tips
- Present current interest charts to promote financial awareness
Retail Industry:
- Present current and upcoming promotions
- Increase impulse purchase percentages
- Display testimonials and product demos
- Promote customer loyalty programs and gift card programs
- Create item-specific ads that grab attention and help increase traffic
Health Industry:
- Educate patients on common seasonal illnesses and new treatment solutions
- Update patients and staff on important information, daily news, and services provided
- Highlight specialty services, such as teeth whitening, weight loss clinics, health scans, etc.
- Sell advertising space to compatible health related businesses and pharmaceutical companies
Automotive Industry:
- Inform customers on current specials, new vehicles, and service tips
- Feature customer testimonials
- Advertise lease programs for new vehicles
- Up sell service programs and vehicle maintenance packages
- Display how-to tutorials and maintenance videos
- Sell advertising space to compatible businesses such as auto insurance companies and car washes
Hotels and Apartments:
- Provide digital way finding maps, the location of key amenities, and specials in the dining room and lounge – – all from the lobby
- Feature local attractions, events, and activities
- Inform your guests or residents of pool and health club hours
- Congratulate valued guests or residents on their birthday, anniversary, or special dates or accomplishments
- Welcome convention and conference groups
- Share updated weather, news, and sports information, as well as flight times
Colleges and Institutions:
- Post current activity schedules and special events
- Immediately deliver emergency announcements
- Announce course schedule changes
- Post registration schedules and administrative announcements
- Promote volunteer opportunities and outreach programs
- Advertise special offerings in the book store, café, or other campus shops
